WOW Factor- Get Your Groove On

This seemed like a funny way to introduce the concept of the WOW Factor. Thanks to "Cam" from ABC's Modern Family.

WOW Factor?

Watch Out World! It's ________________.

Put your name or the name of your business, product or service in that blank.  How do you generate that response when that name is called? How do you get your groove on and have others jamming to your tune?

For now, let's rock with the example in the video. Cameron was trying to convince his contractor partners that they should include a WOW Factor when they refurbish the house for resale. And this clip is his presentation to them.

1) Define Your WOW Factor

Guess what. It's difficult to have others notice your WOW Factor when you don't even know what it is yourself. So this is where you look within and ask some insightful people give you some feedback. Find what sets you apart. In this example, Cam thought that by adding a water feature to the backyard, they would attract more buyers and higher offers. Sometimes it isn't that you offer anything brand new, but maybe you do it best, or maybe you do it differently enough to be more attractive. If honest introspection revels that you do not have a particular feature you can promote as your WOW factor, then, you may need to create one.

2) Keep It Simply Exquisite

The idea of WOW is awe-inspiring, jaw dropping, remarkable, unbelievable, breath-taking and I am sure you can add more synonyms. In the video example, Cam went for a flamboyant, over the top and over budget addition to the house design. It makes for good TV, but not necessarily for good business. Your WOW Factor, in business is what makes people walk away from you thinking about the next time they are coming back and who they are bringing with them. If you own a restaurant, maybe it's your homemade bread. Some people go to Red Lobster for the Cheddar Bay Biscuits! Your WOW factor is about the feeling your employees, partners, customers and clients have when they have interacted with you. It doesn't have to be a nightmare for your wallet. It should always reconnect people with your business, product or service.

3) Show and Tell

Your WOW Factor needs to be your worst kept secret. How will people dance to your groove if they can't hear it? You have to raise the chorus. You have to be your own champion. We have heard before, "A picture is worth 1000 words" and "Actions speak louder than words". When it comes to business, that is the gospel truth. It's one thing to tell people, but you have to show it. In the video, Cam was trying to convince his partners for the entire episode to make improvements to the designs. No one saw his vision, until they saw his reality. Again, this example is great for TV, and going rogue and over budget isn't the best strategy. However, be as creative and as visual as possible.

4) Be Authentic

What's a WOW Factor that is inconsistent? A Gimmick! People don't want to feel duped. Offer something real. It has to be real to you or it won't be real to them. And when they walk away thinking "I have to bring XYZ here with me next time." They should be fully confident that XYZ will have the same experience and walk away jamming your tune, jaw gaping open....WOW!!!!

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